Creating an influencer persona Wadhwa began her journey when Facebook was booming, and Instagram was still just a photo-sharing app. It was during this time she created her online persona, Miss Coco Queen, inspired by her love for Coco Chanel and Alexander McQueen. “Back then, I used to operate through blogs and Facebook posts, but … Read more
Independent content creators who have seen a spike in their earnings are flocking to financial advisers, wealth managers and chartered accountants (CAs) to avoid tax troubles and plan investments in everything from financial instruments and real estate to startups. “The broad theme that we have learned while working on content creators’ portfolios is that the … Read more
Mutual fund distributors, registered with the Association of Mutual Funds in India (Amfi), traditionally earned commissions through direct client interactions. However, influencers are now increasingly tapping into their extensive online followings to generate leads, merging finance with social media savvy. While some rely solely on mutual fund distribution, others diversify with paid partnerships and online … Read more